Word: mailings
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Dates: during 1970-1979
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When Pallottine Father Guido Carcich arrived in Baltimore in 1953, he spent his own money on mailings promoting Roman Catholic devotion to St. Jude, the patron of hospitals and hopeless cases. Carcich's letters did not ask for contributions in so many words, but money flowed in anyway. Building on his St. Jude mailing list, the priest later developed massive direct-mail pitches for the Pallottines, whose 2,200 priests and brothers minister in 23 countries. Seventeen years and $175 million in proceeds later, Carcich, 59, last week pleaded guilty to "fraudulent misappropriation" of funds in Baltimore Criminal Court...
...gloves treatment of Carcich may hurt Burch, who is running for Governor in the Sept. 12 primary. The longer range impact will come in Washington. The Pallottines were not the only agency that used 80% or more of their gifts to cover the exorbitant costs of direct mail. Congress is now considering a new law to force charities to disclose such unhappy facts to potential contributors...
Neither rain nor snow nor complaints about slow delivery nor public worry about inflation can keep the Postal Service from completing its next appointed round of rate increases. By the end of May, the service will raise mailing costs enough to push some businesses into lifting their prices more and sooner than they otherwise would have done. For all classes of mail, the rise voted last week by the Postal Rate Commission averages 25.5%. First-class postage goes from 13? to 15? (vs. 6? as recently as 1971). The cost of second-class mail for magazines and newspapers will jump...
This will immediately push up the costs to magazine and newspaper publishers, mail-order houses and direct-mail advertisers, as well as to utilities, department stores, credit-card issuers and other businesses that mail bills by the billions. Says Robert Lenz, assistant comptroller of New York Telephone Co.: "The impact is very direct on us because we mail about 6.2 million bills a month. Roughly each cent of postal increase will cost us some $800,000 a year. That's a big whammo...
...result of the new rates, more companies will deliver letters to the Postal Service in bundles presorted by Zip code, for which they now earn a penny-a-piece discount; that discount will double under the new rate schedule. Security Pacific Bank, for example, will shortly mail all customer statements not from its 530 branches in California but from its Los Angeles headquarters, using automated equipment. Some businesses may turn more to private mail-delivery services; the Wall Street Journal, Reader's Digest and Time Inc. already use carriers to hand-deliver some papers and magazines...