Word: maillot
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Dates: during 1970-1979
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...runway, 22 airlines. Delays: minimal. Accessibility: good. Allow 40 min. to 1Y2 hr. for 20-mile ride downtown by car or cab ($10 to $12, beware plun-derous drivers). City bus ($1.75) to Gare de 1'Est every 15 min. or Air France bus ($2.50) to Porte Maillot every 20 min. Rail trip ($ 1.75) to Gare du Nord every 15 min. Flow Through: smoothly futuristic. Spacious waiting lounges. Plentiful baggage carts. Sidewalk check-ins, or passengers take escalators from entrance to check-in counters, then the moving sidewalk up plastic tubes to departure floors. Boarding via moving sidewalk...
Since the czars of haute couture took over the swimsuit business, the world's girl watchers have zeroed in on the Diaper, the Thong, the String, the Monokini and now the Maillot. Unlike dryland, drawing-room fashion, which seeks to conceal and suggest, wisps for sun and surf can only show and tell. Therefore they are limited to a very few Gorgeous Girls who really have no need to advertise. En tout cas, as they say in Saint-Tropez, the GGs this summer can be seen supporting (barely) bikinis in stripes, or strapless, or black and white...
...standard bikini has not been neglected. The Italian version below by Anna Club is done up in gold lame, guaranteed to cast a glow even on overcast days. Next to it is Fiorucci's red string bikini, which has attractions of its own. But the new maillots (French for both baby clothes and bathing suits) are something else. Ashore, these clinging one-piece numbers are pinafore-demure. Wetted, they become second skins, as close to the body as sun tan oil. They are also practical. Halston says of his hot-pink strapless model on the next page: "It gives...
...Another maillot variation appears alongside Halston's hot pink: Norma Kamali's shirred-front, low-cut version in red Spandex. Maillots are less substantial than they seem. Says Tilley: "I wanted to see how little it took to hold the maillot together. It took a mere half-inch of thread-about as much as a string bikini." The jade model worn by Cheryl weighs 3 oz. "The maillot reveals the best and conceals the worst," says Halston. "It's sexier than an unruly curve." Many curves will be covered this summer but more visible than ever. Pace...
...newest swimsuits (for Lily Of France), which is not yet on the market, used as the lead picture in your "Look, No Straps" story [May 3]. I am particularly upset about the fact that in your story a reference is made to a Calvin Klein Lycra maillot as his "coolest hot-seller." Certainly looks as though my suit is his bestseller-is that a way to treat a trend...