Word: main
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Dates: during 1960-1969
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Gilbert divides the beautiful life into three camps--Old Society, high society, and pop culture -- and his main characters show remarkable social mobility in flitting from one to another. Old Society consists of dowagers who use the Social Register instead of a telephone book, the Episcopal Church, and Rolls Royce Phantom II town cars. No one gets in without proper credentials. But in The Beautiful Life those with proper credentials are leaving for more lively high times. For Dexter Knight, a homosexual society columnist and staunch defender of permanence, Old Society is the true, classic currency, or to switch metaphors...
...must be paced like a symphony." While there may be a scherzo of cartoons, a largo of literature, a rondo of reportage, the allegro in each addition is still the girls, and molto con brio. Although girl pictures take up less than 10% of the pages, they remain the main motif. The style for the centerfold Playmate was set by the maestro himself. He chose a rather average though well-endowed girl named Charlene Drain who worked in his subscription department. She said the department needed an Addressograph machine. Sure, said Hef, provided she would pose in the nude...
Chapin aims to double Rambler sales to 140,000 cars this year, recapture at least 10% of the compact market it once dominated. His main ammunition: price cuts of from $154 to $234. The $2,073 two-door Rambler sedan will now go for $1,839, which is well under its closest U.S. competitor, the $2,117 Chrysler Valiant, and only $200 more than the Volkswagen...
...keep Rambler's price low, A.M.C. will forgo annual styling changeovers, thus saving retooling costs. But Chapin does not intend to economize all the way. Two sporty specialty cars are in the works, and this week three jazzed-up Rebel station wagons will be introduced. Main features: "simulated natural tan leather" side trim for Midwest and Southwest markets, "black camera grain" in the East, and "bleached teakwood" on the West Coast and in Florida...
A.M.C.'s main target is the Volkswagen, which accounted for 30% of the 1.4 million compacts sold in the U.S. last year. Getting the new campaign off to a start, Chapin pointed out that the Rambler is not only bigger (six v. four passengers) and more powerful (128 h.p. v. 53 h.p.), but, "in terms familiar to every housewife, costs only 69? a pound compared to more than 90? for the Volkswagen...