Word: main
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Dates: during 1960-1969
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...Executive Committee of the Harvard Dramatic Club voted two weeks ago to increase the number of plays performed on the Loeb main stage next year from eight to twelve. The Committee argued that this would permit more undergraduates to use the main stage facilities as actors, technicians, and directors. The Loeb has too long intimidated undergraduates, they said; most view it as the handsome plaything of a few near-professionals and theatrical geniuses. They insisted that directors and technicians who worked only on House productions should be given a chance to experiment with the main stage...
...goal of involving more undergraduates in the Loeb is a worthy one; the main stage, which has increasingly excluded undergraduates, was conceived as a student, rather than professional, activity. But no matter how well-intentioned the current proposal is, the Harvard drama community does not have the resources to put it into practice...
There are simply not enough skilled technicians, actors, and directors to put on twelve main stage productions next year. Even this year, directors have been hard-pressed to find casts and crews. Few of the actors in Loeb plays this spring came from the University; many were semi-pros from the Boston Conservatory, B.U., and the community at large. Technical personnel have been especially scarce, for the main stage demands a familiarity with staging and equipment which cannot be acquired in the Adams House Dining Room...
Furthermore all main stage productions would suffer from the HDC plan, not just misplaced House productions, because all plays would have lower budgets. Increasing the number of shows would entail cutting the budget for each from $2500 to $1700. This is supposed to encourage experimentation and improvisation of sets, props, and costumes. But this kind of corner-cutting is more appropriate to House drama than to the main stage...
...Main resistance at first came from housewives, disillusioned by earlier wash-and-wear claims that fell flat. But as word-of-mouth recommendations spread, sales soared across the country. Says Levi Strauss & Co. President Walter Haas Jr., who is selling products on an allotment basis: "The demand is be yond our capacity." Arrow, Manhattan and Van Heusen shirts have converted the majority of their line. On U.S. campuses, undergraduates who proudly used to wear their chinos wrinkled from the local Laundromat are now coming to class well creased. Says one Midwestern college administrator with satisfaction: "Now they...