Word: mainichi
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Dates: during 1930-1939
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...Heaven," was enthroned, the occasion was felt to be of such enormous importance that all "special editions" were supervised as to content, advertising and correct use of English by minions of the Government. But last week appeared the ordinary annual Japan Today & Tomorrow, published yearly by Osaka Mainichi. First glance showed that it is back to normal. Advertisements withheld last year from the gaze of visitors to the Imperial Enthronement, blazoned forth again. For example, 16 firms touted their sake, and one brand of this potent rice wine slyly boasted its "invigorating qualities...
Such advertisements socialite Japanese matrons have long been accustomed to read in magazines of the highest class? this one for example under the august directorship of a publisher honored time and again with decorations by the "Son of Heaven" himself, Mr. Hikoichi Motoyama, president of both the Osaka Mainichi and the world-famed Tokyo Nichi Nichi...
True Stories. Next in significance after the back-to-normal advertising was Mainichi's great preoccupation with the struggles and problems of young people?particularly young women?in the bustling new day of Industrial Japan. Occidentals forget that though the Japanese is a sturdy fighter he or she is at heart extremely sensitive...
...article on telephone girls Mainichi points out that those new at their jobs are usually so sensitive that, when rebuked by an irate subscriber or cursed by a drunken one, they often put their dark little heads down on their switchboards and sob as though their hearts would break. Meanwhile hundreds of subscribers work themselves into a frenzy as they get no response to their jiggle or "moshi-moshi" signal...
Many a U. S. citizen who thinks that the U. S. Belegation at the London Conference is the only one sincerely working for disarmament, should read Mainichi's deeply fervent article captioned thus...