Word: mainlanders
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Lerwick is the largest port town in Mainland (the misleading name for the largest island) and the heart of the Shetlands. When someone from the outer isles speaks of those who have moved to Lerwick, it could be the lament of someone from the Ozarks who has lost a loved one to the mean streets of Manhattan. But Lerwick (pop. 7,280) is an Old World village, with a bustling harbor and historic stone monuments. The main drag, Commercial Street, set back from the esplanade and guarded from the wind, is a winding, echoing cobblestone path lined with appealing shops...
...spent a day with a friend on Mainland and shyly asked about the prospect of seeing some of the famous miniature ponies. "Ah, they're everywhere," she said, amused that I would be interested. "We'll pass some along the way." Sure enough, driving out of Lerwick, we saw dozens of ponies dotting the landscape. Through a friend in Edinburgh, I had arranged to stay at the home of Anna and Lowrie Simpson, native Shetlanders. When people on the isles discuss someone's origins, they say, "He's Shetland," conveying the sense that being from the place means...
...last great I.T. sales opportunities. Despite relatively low penetration rates, China's $10 billion computer market is already the third largest in the world; within a few years it is expected to move past Japan and become second only to the U.S. For computer companies, success on the mainland is becoming increasingly crucial as markets in developed countries reach saturation. Last year, worldwide PC sales declined for the first time in nearly two decades...
...Dell Computer is to buck the trend and continue to record its accustomed average annual revenue growth of 33%, it must in the future wrest market share away from Legend. That won't be easy. About one out of every three PCs sold on the mainland carries the Legend brand. "Legend has such a dominating presence in China, across all [market] segments," says Rajnish Arora, a server analyst for tech-consultancy IDC. "They aren't going to give it up easily." Kirk Yang, a Credit Suisse First Boston analyst, says, "Legend has a great brand name in China...
...advantages Dell enjoys over giants such as IBM could prove decisive against Legend as well. Founded in 1984 by 11 computer researchers from the Chinese Academy of Sciences, Legend has rapidly grown into Asia's largest PC maker by riding a boom in mainland computer sales. Although it manufactures in China, where labor costs are cheap, it lacks Dell's economies of scale. Legend's revenue last year was $3.5 billion, puny compared with Dell's $31.9 billion. Dell's 17.6% profit margin similarly dwarfs Legend...