Word: mainstay
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...markets 40 product groups, from Rose's Lime Juice, lemon barley squash and phosferine tonic wine to jelly, jams, canned foods and Christmas pudding. But tonic is the mainstay, and Sir Frederick Hooper, a onetime botany student who became the firm's managing director in 1948, has combined shrewd marketing and sophisticated advertising to make it a mass seller in more than 70 nations. Bitter Lemon, which already outsells tonic in Britain-Schweppes people like to say that it has schweppt the island-is a concoction containing ground lemons, quinine and secret essence; Schweppes hopes that it will...
...pound junior has been hampered by a leg injury over the spring season, but remains a mainstay in the distance events. Despite the bad leg, Meehan still managed to run the mile in 4:14 earlier in the season...
Texas Gala. The mainstay of Deere's business is still the tractor, which accounts for 40% of sales. Three years ago, feeling that the modern farmer needed something better than the two-cylinder "poppin' Johnny" tractors it had been making for 37 years. Deere closed down its plants for six months and retooled for a completely new line of four-and six-cylinder tractors. Forgetting its usual conservatism, the company introduced the new line at a Texas gala that featured a diamond-studded tractor in a NeimanMarcus window adorned by a model in spangled coveralls. The tractors even...
That dwindling band of eighteenth-century gentlemen (that was once, in former years, the mainstay of this institution) will be cheered by the bracing news that it now has a Christmas record all to itself. Called An Eighteenth-Century Christmas, it's put out by Vanguard (Bach Guild BG-569) and includes Corelli's Christmas Concerto, Torelli's Pastoral Concerto for the Nativity, several pieces by J.S. Bach, and the Haydn Toy Symphony (by Leopold Mozart). I Soloisti di Zagreb are the instrumentalists (charmin' fellahs) and they are led by Antonio Janigro...
Forward Mike Denihan has been the mainstay of the B.U. attack thus far, with four goals and seven assists on the season...