Word: mainstream
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Dates: during 1970-1979
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...more for the prestige than the billings they bring. Yet for the industry the billings are nothing to sneeze at; the Ford and Carter campaigns have advertising budgets that total at least $18.5 million (about $10 million of that for Ford). Perhaps in an effort to keep their smalltown, mainstream images unsullied, both candidates have avoided the sophisticated agencies of Madison Avenue. Carter's adman is Atlanta-based Gerald Rafshoon, while the Ford campaign is being handled by Bostonian Malcolm MacDougall...
Bicks, however, remains hopeful that Thursday's incident will spark renewed mainstream student support for the striking workers...
Last Sunday's German elections, in which Chancellor Helmut Schmidt won a narrow victory over his conservative challenger Helmut Kohl represents a return to the "more traditional German mainstream politics," Guido Goldman '59, senior lecturer in Government, said yesterday...
...Hackney and Heard, is to better integrate its universities. At Tulane only 5% of the 5,000 students are black; at Vanderbilt the percentage is even lower: 4% of 6,900 students. At both universities the black students are unwelcome in fraternities and sororities and do not join the mainstream of campus life. Yet even that degree of integration represents a revolutionary change in race relations over the past decade...
REUBIN ASKEW, 48, Governor of Florida: The South is going to be very much assimilated in the national mainstream, and the issues that concern the country generally are going to concern the South. People from the South will be accepted politically with much less suspicion and reluctance...