Word: mainstream
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Dates: during 1990-1999
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They aren't dueling over peanuts: enormous fortunes await those whose software guides consumers through the cornucopia of goods and services that will comprise tomorrow's World Wide Web. Netscape founder Jim Clark realized this first, and his company released the initial--and now dominant--mainstream Web browser back in October '94. Today it enjoys a $3.5 billion market capitalization despite sales of just $80 million in 1995. Bill Gates saw the light last winter, famously stating that Microsoft was "hardcore about the Internet," and, to prove it, turning the $75 billion company, and its $8.7 billion of annual sales...
Climbing rocks, both real and ersatz, is catching on. The mainstream is jumping in because rock climbing is safer and easier in the 200 or so rock-climbing gyms that have opened nationwide. These indoor Rockies look Dali surreal. Climbers scale walls up to 70 ft. high, replete with overhangs, and dangle from ceilings made of gray granite or synthetic materials that resemble cliff faces. Color-coded hand- and footholds form routes of varying degrees of difficulty...
...Line demoted Theodore Rex, an excruciatingly whimsical comedy about future cop Whoopi Goldberg and her dinosaur partner, to a video release. Increasingly, though, the majors view DTV as an attractive alternative--a place to release franchise spin-offs, avoid $50 million marketing costs, make a bundle. Sequels to such mainstream fare as Land Before Time, Darkman, Children of the Corn and the Jim Varney Ernest series have been big DTV hits. In 1994, when Disney released The Return of Jafar, a DTV sequel to Aladdin, it expected to move about 2 million copies. Jafar sold close to 11 million, earning...
...have other reasons. Employment is one. David Carradine, the Kung Fu TV veteran who 20 years ago won critical raves for Bound for Glory but now is more likely to be found scaring coeds in Ray's Evil Toons, says, "Doing DTV films is dangerous for me as a mainstream actor. But I like the taste of danger." Don ("the Dragon") Wilson likes the taste of money. The kick-boxing star had six films released in 13 months, and claims to make $250,000 per. "I tell people I'm not an actor; I'm an action star," he says...
...final album, titled simply and aptly Sublime (MCA), was released last week and might have been the band's ticket to becoming the hottest new act in the music industry. Nowell might have been to ska what Kurt Cobain was to grunge--a big, blazing talent who introduces the mainstream to a new musical world. Nowell, however, played the Cobain role a bit too well, and Sublime, like Nirvana, will be best remembered as a band with history-making potential that perished before reaching its full potential--or, in Sublime's case, before most Americans had even heard...