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Word: mainstream (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...they all stand in the shadow of Alvin and Heidi Toffler, the husband-and-wife team whose 1970 blockbuster, Future Shock, blasted the infant profession into the mainstream and set the standard by which all subsequent would-be futurists have been measured. A quarter-century later, having been catapulted back onto the front pages through their association with Newt Gingrich's "cyberbrain trust," the Tofflers are about to be repackaged for the digital era by Creative Artists Agency, the Hollywood agenting Goliath. The vehicle for this effort: a multimedia clearinghouse called FutureNet, which is building everything from a site...

Author: /time Magazine | Title: CASHING IN ON TOMORROW | 7/15/1996 | See Source »

There was a time when by common agreement a book like Aldrich's would die for lack of oxygen. Now the mainstream media strive to get every sensational rumor "in play" without being held responsible. The classic gambit is to print a rumor by way of criticizing the tabloids for running it. The new laundering device is hardcovers. Then, no matter how outlandish the content or how biased the publisher, you can cower behind "I read it in a book...

Author: /time Magazine | Title: WASHINGTON DIARY: NEW LOWS FOR NEWS | 7/15/1996 | See Source »

...result, the books have moved from the publishing industry's paperback margins to its Big Money mainstream. The number of sci-fi titles has more than doubled since the early '70s, from fewer than 1,000 titles a year to 2,000, with a remarkable third appearing first in hard cover, according to Charles N. Brown, publisher of Locus, the trade magazine and industry bible...

Author: /time Magazine | Title: THE LITERATURE OF NERDS GOES MAINSTREAM | 7/8/1996 | See Source »

There are two ways an immigrant can assimilate into American life. One approach is to embrace mainstream culture, the sitcoms, the Coca-Cola, the straight-ahead pop music and, of course, the English language. The other way is to assert your own identity, your own heritage, and compel the rest of America to taste your spices, to dance to your Afro-Cuban grooves. Estefan has done both. From the mid-1980s on, her work with the Miami Sound Machine consisted mostly of processed American-style dance music seasoned with punchy Latin rhythms. "She was the first to take Latin-influenced...

Author: /time Magazine | Title: MUSIC: FROM A CUBAN HEART | 7/8/1996 | See Source »

...shows benefit screenings of independent films, local filmmakers, and the Sick and Twisted Animation festival. It's in Brookline, which means you'd have to break the unwritten rule against most Harvard students even attempting to take the bus. Sony Fresh Pond Shows all the summer block-busters and mainstream pictures. Refreshing, isn't it? Getting to the Fresh Pond mall from the Alewife T-stop is an adventure flick all in itself, though that may enhance the viewing experience. After crossing abandoned lots, playing "Frogger" across median-strips on multi-lane highways, hopping the guard rail and scrambling down...

Author: NO WRITER ATTRIBUTED | Title: Theaters I Have Known | 7/2/1996 | See Source »

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