Word: mainstream
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Dates: during 1990-1999
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...increasingly being targeted to weekend warriors and office workers. They're pitched as a way to eat breakfast on the run or to dose up with a burst of energy late in the workday--to help, as PowerBar says, with "life's daily marathons." But as they enter the mainstream, many are dropping the ascetic rubber-brick ethos in favor of more savory--and fat-laden--formulas that appeal to a wider market...
...October 1969, TIME ran its first cover story on "The Homosexual in America." At the time, gay politics and culture were on the fringe of mainstream society and were rooted in just a few big cities. This week a confluence of events led us to re-examine the issue of gay life to determine how and to what extent sentiments have changed. Senior writer Steve Lopez visited Laramie, Wyo., to determine how attitudes in the small Western town may have contributed to the robbery and fatal beating of Matthew Shepard, a 21-year-old gay student. "There are no more...
...home schooling becomes mainstream, other institutions are finding it hard to adjust. For example, the National Collegiate Athletic Association judges scholarship eligibility by grade-point average and has run into problems evaluating grades awarded by parents. The military deems home-school degrees inferior to those from accredited high schools, which has opened it to charges of discrimination...
Once again, the Mob's former desert stopover is on the remake. This joint once prospered as a venue for naughty, even dangerous diversion. Then in the 1980s, Las Vegas tried to go mainstream, transforming itself into a desert Disneyland--the Rat Pack gone to the rug rats. Up went casino hotels with exploding volcanoes, battling galleons and amusement parks. Alas, the folks who showed up with their kids had the audacity to spend time with them instead of gambling away the college funds. The casinos compounded their marketing error by offering cheap rooms and cheaper food...
...Congress of the U.S. will never impeach President Clinton for the simple reason that he and his wife faithfully represent the ethical, moral and social values of mainstream America. TECWYN ROBERTS Port Coquitlam...