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Word: mainstream (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

Although emotional mother-son scenes are still rare in the porn industry, the conflation of mainstream entertainment and hard-core films is not. As porn-video rentals and sales have steadily grown into a $4.2 billion-a-year business (nearly 14% of all video transactions and more than a quarter of the home-video industry's revenue), the mainstream media have started to cash in on the growing celebrity of hard-core performers. Howard Stern, Jerry Springer and the E! channel regularly feature porn stars as guests on their TV shows, while film directors like Spike Lee and John Frankenheimer...

Author: /time Magazine | Title: Porn Goes Mainstream | 9/7/1998 | See Source »

...Betamax-type standards war brewing? Could be. Some electronics companies are lining up behind one or another product, although many say they will probably sell them all. Other standard setters, such as Panasonic, don't sell any in the U.S. yet. For any recording scheme to go mainstream, it will have to get even cheaper and simpler, according to Chris Muratore, an analyst at Soundata, Inc., a market-research firm based in Hartsdale, N.Y. But there's clearly an appetite for recordable-music formats. According to Muratore's research, more than 90% of music buyers still use cassettes, and more...

Author: /time Magazine | Title: A New Spin | 8/24/1998 | See Source »

...some heft to it. There are more gay-theme independent films than ever--"an explosion hitting the marketplace," says Marcus Hu, co-president of Strand Releasing. And they aim to appeal to viewers of all sexual orientations. Gays have come out of the celluloid closet and into the movie mainstream...

Author: /time Magazine | Title: Cinema: Objects Of Our Affection | 8/24/1998 | See Source »

...mainstream movies, exactly. In films like As Good as It Gets and My Best Friend's Wedding, homosexual characters appear in sympathetic but supporting roles. In indie films, which are made inexpensively for niche audiences, gays get star treatment: in The Opposite of Sex, Love and Death on Long Island and, by year's end, a dozen more. Just as important is the attitude behind many of the new films. Instead of ghettoizing the gay experience, it integrates it into familiar Americana--gays and straights laughing, loving, misunderstanding one another. As O'Haver says of Kiss, "The idea...

Author: /time Magazine | Title: Cinema: Objects Of Our Affection | 8/24/1998 | See Source »

Launched by the Lowell Brewing Company, which already makes the microbrew Mill City Beer, Harvard Beer is a "mainstream American lager" that its brewers hope will have mass appeal...

Author: NO WRITER ATTRIBUTED | Title: Beer Bearing Harvard Name Raises University Ire | 8/14/1998 | See Source »

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