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Word: mainstream (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...most human maladies, but I can point to other single-issue obsessives who insist the villain is meat or wheat or sugar or some other substance that our species has long and happily consumed. I often learn something by examining their claims. But I keep coming back to the mainstream nutritionists, who emphasize a balanced diet and advise moderation in all things...

Author: /time Magazine | Title: The Evils Of Milk? | 6/15/1998 | See Source »

...March 31, 1943, Oklahoma! opened in triumph on Broadway. A show that began with a lone woman churning butter onstage to the strains of an offstage voice singing Oh, What a Beautiful Mornin' captivated its first-night audience. This revolutionary, naturalistic musical also changed the mainstream of the genre forever...

Author: /time Magazine | Title: RODGERS & HAMMERSTEIN :The Showmen | 6/8/1998 | See Source »

...cultures created new elites. Jewish-American composers like Irving Berlin and Jerome Kern invented the popular song and dominated the field for a swank half-century. And as they had borrowed from Scott Joplin and W.C. Handy, so did they help bring black artists into the mainstream. Billie Holiday and Charlie Parker ran their astounding riffs on the backs of sturdy pop tunes by Jewish immigrants. This fruitful collaboration continued throughout rock's first decade, as Jewish kids in the Brill Building wrote teen anthems for the Shirelles and the Ronettes--pop's twilight of multiracial synergy...

Author: /time Magazine | Title: Pop Culture: High And Low | 6/8/1998 | See Source »

...Brando culture was vital and restlessly innovative, but it carried the seeds of its own boredom. Revolutionary pop was too speedily accepted, turned into mainstream mulch and, in a trice, its own parody. Artists with any hope of staying power were forced to reinvent themselves a la Madonna. And her triumph was not any singing style, or even a winking decadence, but simply the prolonging of her career...

Author: /time Magazine | Title: Pop Culture: High And Low | 6/8/1998 | See Source »

...LaPierre's confusion is understandable. "I have come here to take back what is ours," boomed the voice from the mount Saturday. "Too many gun owners think we've wandered to some fringe of American life and left them behind. We will win back our rightful place in the mainstream of American political debate...

Author: /time Magazine | Title: The NRA: Arms and the Omega Man | 6/8/1998 | See Source »

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