Word: mainstream
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...attended the Amman concert sporting a trim beard and wire-rim glasses. "You feel closer to God and your religion." Bara Kherigi, Yusuf's childhood friend and lyricist, believes the singer strikes a chord with young Muslims who do not feel represented by the offerings in the mainstream media. "They see singers, male or female, just dancing, living the high life, and that's not them," Kherigi explains. "Or they see some clip of Bin Laden preaching to them and speaking in an extreme way that doesn't represent them either. When they see Sami, they are saying, 'Wow. Finally...
...pipe dream." Yet the need for cross-cultural understanding and dialogue is precisely the message Yusuf is bringing on his U.S. tour, and it should get a warm reception. After all, even if his particular brand of religious music may not have a wide enough appeal to crack the mainstream American charts, most people are likely to cheer Yusuf's upbeat tune, which could use a lot more airplay these dark days...
...estimated $130 billion annually, according to a recent survey. Openly gay men in full-time jobs earn $18,000 a year more than the male national average; among lesbians, the premium is $12,000. (It's a similar story in France, too.) Hence, for advertisers - whether dreaming up mainstream publicity fit for a gay audience, or appealing directly via gay media - it's cool to think pink. "This is an important market [with] good levels of disposable income," says a spokesman for British Airways, whose ads - like the one marking its commitment to EuroPride '06 - appear in gay media both...
...Consulting, is "what European companies are not yet getting right." Some brands hit the right note: ads for the German National Tourist Office appearing in Britain earlier this year had a separate message for gays and lesbians. Others simply strike out heterosexual references for a gay audience. Ads in mainstream media in Britain last year suggested that without L'Oréal's moisturizer for men, "she thinks you look overworked"; for similar ads in gay publications, "she" became a "he." Others are less careful. One recent advertiser in Britain's gay press tried to pass off a cropped wedding...
...data aren't helping. Bernanke looks at about 25 sets of data a day, and often they are at odds with one another. While Greenspan had a penchant for obscure statistics, like the production of No. 5 trucks, Bernanke sticks closer to mainstream data. "I never knew what a No. 5 truck was," says Alan Blinder, a former Fed vice chairman and a professor at Princeton. "Bernanke probably doesn't either." The minutes from the May meeting of the Fed committee that sets rates showed that opinions ranged from doing nothing to raising rates 0.5%. The Fed raised rates...