Word: mainstream
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Because of Versus' limited carriage and penalty-box position on many channel lineups, what should be a transcendent series for hockey in America is barely cracking mainstream consciousness. Versus has carried all of the Penguins-Caps series except for Game 1, which NBC broadcast on May 2, and has averaged 1.04 million viewers, according to the Nielsen Co. The series is drawing a smaller audience than last year's College Baseball World Series, which ESPN broadcast for an average of 1.4 million viewers. On May 8, only 647,000 viewers tuned in to Game 4 of the series, making...
...games. NHL commissioner Gary Bettman chose cash over the increased exposure any sport gets from ESPN, which is currently in 98 million homes. While the game has gotten better - new rules have increased scoring, and phenoms like Ovechkin and Crosby have given the game new blood - Bettman lost a mainstream audience to which he could market this improved product. So while Ovechkin-Crosby plays out in the wilderness, Bettman should wonder what might have been. (See TIME's picks for the best and worst sports executives...
...mass audience may have noticed this tall, titian-haired actress ornamenting some of the more ambitious mainstream films. In 2000, Swinton was the boss of a hippie commune who badgers Leonardo DiCaprio in The Beach. Later she played a studio executive opposite Nicolas Cage in Adaptation and tried to explain the plot of Vanilla Sky to Tom Cruise. Fantasy fans remember her as the icy White Witch of the Narnia films and as the soaring, fallen Angel Gabriel tempting Keanu Reeves in Constantine. Recently, and notably, Swinton has had on-screen affairs with Brad Pitt (The Curious Case of Benjamin...
...club activity, but if you are looking for one of America's most popular college sports, look no farther than the MAC quad on a sunny day. Frisbee, which boasts levels ranging from casual throwing to "ultimate" competition, has nestled its way into the collegiate mainstream with hundreds of teams across the nation. The highest echelon of this burgeoning sport was on display last weekend, as Harvard's two "A" squads—the men's Redline and women's Quasars—traveled to Hanover, N.H. to compete in the New England College Regionals. To see how the Crimson...
...like airplanes. His comments aren’t only unfairly damaging to the airline industry, but, given his position in the government, they also suggest that he has inside information about the flu’s dangers that aren’t being shared with the general public. Similarly, mainstream media outlets should resist the temptation to sensationalize coverage with terms like “vicious virus” (used...