Word: mainstreamed
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...above all, opinions to rapidly growing and devoted audiences drawn by nothing more than a shared interest or two and the sheer magnetism of the editor's personality. Over the past five years, blogs have gone from an obscure and, frankly, somewhat nerdy fad to a genuine alternative to mainstream news outlets, a shadow media empire that is rivaling networks and newspapers in power and influence. Which raises the question: Who are these folks anyway? And what exactly are they doing to the established pantheon of American media...
Most of America couldn't have cared less. Until December 2002, that is, when bloggers staged a dramatic show of force. The occasion was Strom Thurmond's 100th birthday party, during which Trent Lott made what sounded like a nostalgic reference to Thurmond's past segregationist leanings. The mainstream press largely glossed over the incident, but when regular journalists bury the lead, bloggers dig it right back up. "That story got ignored for three, four, five days by big papers and the TV networks while blogs kept it alive," says Joshua Micah Marshall, creator of talkingpointsmemo.com, one of a handful...
Although you stated that alternative rock is on its way to becoming extinct [MUSIC, Dec. 16], you failed to mention that this is in the context of the mainstream music industry. It is very sad to learn that MTV and record sales have become the only indicator of the popular-music scene. Believe it or not, alternative music is still out there and thriving in the subculture of youth. Stick your head out of the office and take a look around. Don't rely on the tube and a few statistics. NORA GRUBER San Diego
...while legendary films have landed on its screen (from “Casablanca” to “Jaws” through “The Godfather” and “Lolita”), its mission has always been one to show more than just mainstream Hollywood movies. How long may it be until that audience doesn’t have the Brattle Theater as choice for entertainment any more...
...Indie Punk and Hardcore” label Epitaph’s Anti imprint, has Gift of Gab and Chief Xcel poised for widespread success. Since 1999’s “A2G” EP launched the group into the ranks of underground stardom with the anti-mainstream anthem “Deception,” Blackalicious has gone on a solidly successful run. They dropped the afro-centric opus “Nia” in 2000, followed by their genre-bending breakthrough “Blazing Arrow” in 2002. On “The Craft...