Word: mainstreamed
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...Hill Gang released “Rapper’s Delight” in 1979, hip-hop was music by ghetto people for ghetto people, and was about sustaining life, not replicating the misery of poverty.Like all oppositional subcultures, however, hip-hop was eventually faced with incorporation by the mainstream. Recognizing the potential profit, corporate America and hip-hop performers formed a relationship that would result in the near-total commodification of hip-hop. Some performers, like the Fresh Prince and DJ Jazzy Jeff, accepted this incorporation outright; others, like Public Enemy and the gangsta rap collective NWA (or Niggaz...
...college football or CSl on Monday nights and seeing the green-eyed platinum blond making dramatic hand gestures to her audience on Univision. At 56, the Cuban-American media mogul is riding a wave that seems in its mere infancy as the country's demographic becomes more Latino. Mainstream advertisers seeking to tap into the Hispanic market have flocked to her like Mexicans to mole. Most often compared with Oprah, Cristina is the host of a show that has received 11 Emmys during its 16 years. It is seen in Latin America, the U.S. and Europe. Cristina publishes...
...best brands in the field--from WestSoy soy milk and Celestial Seasonings teas to Terra and Garden of Eatin' chips, Health Valley cereals and soups and Earth's Best baby foods--Simon believes healthy food can attain the kind of healthy bottom line enjoyed by its more mainstream cousins...
...institutions--providing its Yves veggie burgers as part of the McVeggie at select McDonald's locations and working with Sesame Street on co-branded Earth's Best products. Earth's Best baby food is seen as a key to the company's success for its ability to draw in mainstream shoppers willing to pay a premium for organic food for their little ones...
...Abbas, moreover, recognizes that Hamas is an integral part of Palestinian society today, having been moved into the mainstream by the intifada. In recent municipal elections in the West Bank, the movement demonstrated the depth of its political support by winning an estimated 35 percent of the vote. And if they contest the legislative election set for March - which they look set to do - they can expect to win a little over 50 percent in Gaza, which together with a third of the West Bank vote could give them as much as 40 percent of the national vote. The idea...