Word: mainstreamers
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Dates: during 2000-2009
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...from WWN ("America's Only Reliable Newspaper") to The Onion ("America's Finest News Source"). Soon the Onion staff found jobs as writers or producers on Late Night With David Letterman, The Daily Show and The Colbert Report, and were festooned with Emmys and movie deals. But the hip mainstream ignored the WWN writers; they continued to toil away anonymously in American Media Inc.'s Boca Raton, Fla., home office, whose most severe brush with notoriety was during the anthrax attacks of Sept. 2001, when a photo editor opened an envelope containing the bacteria and was killed. And that...
...Muslim Brotherhood movement. Long ago, the PJD leadership decided that the Algerian Islamists got it all wrong when they chose an outright confrontation with the army. Instead, they admire the wise persistence and incrementalism of Turkey's Islamists, and they have demonstrated as much by their own integration into mainstream Moroccan politics. In the 2002 and 2003 parliamentary and municipal elections, for example, they accepted, albeit grudgingly, the regime's diktat to limit the number of districts they contested. They managed to elect 42 representatives to the parliament and to capture four municipalities in the local elections. In both instances...
...even if the Civic Platform wins, it may not produce as drastic a change as some hope. The roots of the crisis go back to the founding of the government. In 2006, unable to secure the votes to rule alone or to hammer out a coalition with other mainstream parties, Jaroslaw invited two fringe political groupings - the nationalist Self-Defense Party, or Samoobrona, and the ultra-Catholic League of Polish Families - to join the government in exchange for Cabinet posts. Samoobrona leader Andrzej Lepper, a pig farmer who has been convicted of slander and assault, became Deputy Prime Minister...
Enter the world of marketing. The power of name recognition helps explain the multibillion-dollar business of plastering brand names on everything from ballpoint pens to NASCAR racers as well as the thriving cottage industry of reviving brands that have fallen out of mainstream use, like Ovaltine chocolate malt and Westinghouse televisions. "We tend to believe, If I've heard of [a product] before, it's probably because it's popular, and popular things are good," says Dan Goldstein, an assistant professor of marketing at London Business School...
...time's right, we'll start advertisements" targeting Latin voters, he told TIME Wednesday morning over a breakfast of scrambled eggs and sausage. At the same time, he says that Hispanic outreach in Iowa is "important but it's not a crucial element... I'm running a very mainstream campaign, I'm trying to appeal to all Iowans, but the Hispanic community here, if we increase participation, like double it, it could mean the difference between a second- or third-place finish...