Word: mainstreamers
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Dates: during 2000-2009
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...launched in the U.S. only in 2004. Skyn Iceland is another brand that uses arctic berries throughout its entire range, specifically cloudberry and cranberry, which are part of the company's signature Biospheric Complex. But aside from this being a niche market for Nordic-focused brands, more mainstream cosmetics companies have embraced the trend as well. Orlane uses arctic cranberry seed oil in Hypnotherapy, a product meant to fight the effects of stress-induced aging. And of course there's Fresh's Elixir Ancien, a face oil made by hand in a Czech monastery. Glazman says now that they have...
Just a few years ago, most Americans had never heard the phrase "fair trade." Today corporations as mainstream as McDonald's and Wal-Mart are using coffee beans harvested by growers in developing countries who are paid a living wage rather than the minimum one. And now the movement is coming into fashion ... literally...
...company called Fair Indigo: Style with a Conscience hopes to do for apparel workers what fair-trade coffee has done for farmers. Launched last September with a catalog (made from postconsumer recycled paper, of course) and a website, Fair Indigo is one of the first mainstream fair-trade apparel brands in the U.S., on the heels of several recent European start-ups, most notably Britain's People Tree and Gossypium...
...Adams, it turns out, was more than a thousand miles away at the company's Minneapolis, Minn., headquarters. Nose down, no piccolo. Adams, like Gina Sprenger, her counterpart at Target's furniture division, is accustomed to toiling behind the scenes, brokering profitable alliances at a time when almost every mainstream retailer is craving a dose of designer cachet. These days you are nothing without your boldface co-conspirators. H&M has Madonna. Kohl's has engaged Vera Wang to produce an affordable line. Gap boasts dresses by Roland Mouret. Meanwhile, across the pond, Topshop has enlisted the taste and services...
...more prominent example of a token is Senator Barack Obama (D-Ill.), who Senator Joseph Biden (D-Del.) recently lauded as “the first mainstream African-American who is articulate and bright and clean and a nice-looking guy.” I’m sure Senator Biden meant it as a compliment; however, I—along with many other blacks—took it as an insult. Many whites are comfortable with Barack Obama because they don’t see him in the same way that they still see a majority of black people...