Word: mainstreamers
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Dates: during 2000-2009
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...bring attention and credibility to the Church of Jesus Christ of Latter-day Saints (LDS), as the Mormons are formally known, and give them a chance to demystify their theology and customs. But church officials also calculate that Romney's bid to succeed George W. Bush could remind some mainstream Christians just how different Mormonism is from their faith and perhaps expose their flock to more of the sort of discrimination that drove their founders west by handcart and covered wagon into the Great Salt Lake Valley...
...four Oscar nominations before she turned 30, a feat no other actor has managed since Liz Taylor more than four decades ago. Second, she has got naked in more movies than any nonporn star of her generation. From Titanic, the movie that propelled her into the American mainstream, in which she posed for Leonardo DiCaprio's Jack, to Little Children, her Oscar play for this year, in which she and Patrick Wilson's character have a tumble--the first of many--on the tumble dryer, she has shown her willingness to bare all. (For those counting at home, Winslet also...
...stormed back from exile with The Player, writer Michael Tolkin's vivid, genial satire of the movie industry's knack for corrupting American optimism and ingenuity - by which time a system of indie distributors was in place to bankroll Altman's more ambitious projects and return him to the mainstream of American movies' minor stream...
Sadly, there are also negative ramifications for the United States, as the new media can immortalize our society’s worst transgressions. Like the Abu Ghraib photos, the horror depicted in this media will live on well past the fleeting moment in the collective conscious. The mainstream media needs fresh material daily, burdened by the expectation to cover current events. But with these new technologies, time peg is an anachronism, and news, especially bad news, is no longer in the headlines on Monday and forgotten by Friday...
Sony is also launching a Ferrari when a Porsche (the 360) or Mazda (the Wii) may work fine for many families. Games such as Brain Age and Guitar Hero, which attract the mainstream audience, often don't require the most advanced hardware--it's their novelty, storytelling and fun factor that count. Moreover, game publishers are increasingly going to multiplatform strategies for big titles, as production costs have soared. That means fewer exclusive games for one console system, an ominous sign for Sony with the priciest box on the shelves...