Word: mainstreamers
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Dates: during 2000-2009
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...estimated $130 billion annually, according to a recent survey. Openly gay men in full-time jobs earn $18,000 a year more than the male national average; among lesbians, the premium is $12,000. (It's a similar story in France, too.) Hence, for advertisers - whether dreaming up mainstream publicity fit for a gay audience, or appealing directly via gay media - it's cool to think pink. "This is an important market [with] good levels of disposable income," says a spokesman for British Airways, whose ads - like the one marking its commitment to EuroPride '06 - appear in gay media both...
...data aren't helping. Bernanke looks at about 25 sets of data a day, and often they are at odds with one another. While Greenspan had a penchant for obscure statistics, like the production of No. 5 trucks, Bernanke sticks closer to mainstream data. "I never knew what a No. 5 truck was," says Alan Blinder, a former Fed vice chairman and a professor at Princeton. "Bernanke probably doesn't either." The minutes from the May meeting of the Fed committee that sets rates showed that opinions ranged from doing nothing to raising rates 0.5%. The Fed raised rates...
...difference is that, in the late '40s and early '50s, mainstream culture was still defined by the standards of good taste, whatever that is. Usually it meant congratulating a work of fiction for its modernist notions and humanist politics. That wouldn't fit Spillane at all; his novels were, arguably, post-humanist. No tastemaker admitted to enjoying the pulps, though they contained some of the most vigorous writing around. Few critics defended Spillane, even to establish their contrarian credentials by going against the genteel grain. (Spillane's one cheerleader among serious novelists was Ayn Rand, a dogmatic right-winger. That...
...voice has never really mattered in popular music. Really, her great gift is that she has a terrific set of ears. She listens to what's going on at the avant-garde edge and has an uncanny ability to recognize bits that, in a different context, could have mainstream appeal. Think about "Hung Up"; it's a 5:37 marathon of a song, the kind of thing that shouldn't work outside of a dance club. But keeping in mind that pop listeners are used to time-released thrills every 30 seconds or so - you know, hooks - she's thrown...
...intimate details about their lives via MySpace or Facebook, American soldiers are swapping their Iraq experience as well. There's a byte-enabled intimacy to "The War Tapes," the film that bills itself as the first documentary about the war filmed by those fighting it. Critics of the mainstream media's war coverage might hope that the soldier's unmediated view would be a more positive one. Vice President Cheney complained last March that the public's dwindling support for the war was due to the "perception that what's newsworthy is the car bomb in Baghdad," rather than what...