Word: mainstreamers
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Dates: during 2000-2009
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...Guangzhou-born Zhu Zheqin, better known by her Tibetan name Dadawa, was hailed (by a Western media obsessed with drawing parallels) as the "Chinese Enya" when her debut album Sister Drum was released by Warner Music in 1995. But interestingly, neither she nor Sa have presented themselves as mainstream Chinese. "To a Western ear, mainstream Chinese pop is too sweet - it sounds trivial," explains Baranovitch. "Minority artists offer something different and refreshing. There's a sense of primitiveness, spirituality and exoticism - it sells...
...Universal is hoping. But it is of course too early to tell whether or not Sa will break out of her rarified niche and garner mainstream appeal. She appears to approach the subject philosophically. "I don't mind people misunderstanding my music," she says. "Others really understand it." All that Buddhist chanting must be teaching her a thing or two about detachment...
...gone, the country needs to come together. Too much time has been spent blaming Musharraf rather than finding solutions to Pakistan's pressing problems. Pakistan must look to the future and break decisively from its past. For Sharif and Bhutto's widower Asif Zardari, leaders of the two mainstream parties, this means avoiding a return to the vindictiveness and squabbling that characterized relations between their parties in the 1990s and undermined Pakistan's previous experiment with democracy. Their first test will be the selection of a new President, where it is essential that a nonpartisan, mutually acceptable candidate be chosen...
...Diplomacy Gap Massimo Calabresi's article reads like a State Department press release [Aug. 11]. How is it that when the White House declares a "diplomacy surge," this message is dutifully repeated in the mainstream press yet when Iranian President Mohammed Khatami offered to negotiate all outstanding issues with the U.S. in 2003, the press ignored Iran's diplomatic gestures? Timothy Eddy, PITTSFIELD, MASS...
...trying to get younger and hipper. Over the past decade, the Winter Olympics have cashed in on the action-sports craze captivating the young demo. With interest sparked by ESPN's surprisingly popular X-Games, snowboarders and freestyle skiers have snatched medals and, more important, ratings points. How mainstream have action sports become? Snowboarder Shaun "The Flying Tomato" White, poster boy of the '06 Torino Games, is now a pitchman for American Express...