Word: mainstreamers
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Dates: during 2000-2009
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...government recognized Jedi Knights as an official religion after nearly 400,000 people listed it on their 2001 census forms. How does it feel to be mainstream...
...same enthusiasm as the performance of People's Liberation Army rescue crews. The normally muzzled Chinese press has been freed by the information ministry to saturate the airwaves with quake coverage. The leash was also loosened for the unruly Internet. Popular blogs were relatively uncensored; commentators posting to mainstream discussion forums were even allowed to criticize the government's handling of some aspects of relief operations - the failure to use helicopters during the first three days after the quake, for example. As surprising as the freedom is the sophistication of the coverage: it's on television and radio around...
...studying in Beijing, where she was continuously reminded that the real cuisine was nothing like the deep-fried, sauce-coated dishes U.S. diners thought of as Chinese. Chinese food in China, she knew, was much healthier, with less sodium and grease (and more varied animal parts) than Americans imagine. "Mainstream Americans don't like to be reminded that the food on their plate once lived, breathed, swam, or walked," writes Lee. Neither do they pause to think of just how Americanized, in the U.S., Chinese food - or more accurately Chinese-style food - has become. Lee points out that there...
...Getting beyond those mainstream networks with millions of users reveals sites that cater to specific interests and probably one that connects to you. I loved my matchbox car collection as a kid and I see that there's an online forum dedicated to Hot Wheels hobbyists: Mattel's official site hotwheelscollectors.com. I might be up for some regression. And that neighborhood kid who blew up one of my prized cars with fireworks? He might be found at the rotteneggs.com, a social network site dedicated to sophomoric practical joke enthusiasts...
...portions and are aimed at guys. But with the stunning popularity of SATC both on HBO and DVD (and, more recently, on TBS), this movie could be the one that bucks the trend. TIME.com turned to a crack panel of experts to gauge how this movie will fare among mainstream audiences - and whether it will reach a key benchmark of success, $25 million on its opening weekend. All five said yes, and here are their reasons...