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...book deserves a spot on the desk of every executive who worries about his company's reputational risk. The author, head of strategic services at Nielsen Online, tells tale after tale of angry consumers whose gripes were magnified a thousandfold through online postings, message boards, YouTube and even the mainstream media when a seemingly ordinary dispute spiraled. In one notable consumer revolt in 2005, media pundit Jeff Jarvis used his popular blog BuzzMachine to chastise Dell founder Michael Dell on the quality of the company's laptop and customer service. A legion of other dissatisfied customers piled on. The resulting...

Author: /time Magazine | Title: Business Books | 7/17/2008 | See Source »

...South Carolina may in fact be "gayer" than many suspect. Andrew Roberts, CEO of Amro Worldwide, visited South Carolina after the state's tourism board expressed interest in the campaign, and says he toured several gay venues, including largely gay sections of mainstream beaches, in Charleston, Hilton Head Island and Myrtle Beach. "A few people in South Carolina need to wake up to what's going on in their state," he says. "There are more gay bars along that coastal strip than there are in Vegas...

Author: /time Magazine | Title: S. Carolina Huffs Over UK 'Gay' Ads | 7/17/2008 | See Source »

...Eastern" medicinal and future-telling establishments of every kind, ranging from the dubious (reiki, scented-candle therapy, acupuncture) to the bogus (palmistry, psychic reading.) Greenwich Village always had its share of mind readers, but there are many more these days, and they seem to have moved closer to the mainstream of life in the city. What was crazy 10 years ago is now respectable, even among the best-educated New Yorkers. I find that an old friend of mine in the city, once a strident atheist and rationalist, is getting absorbed in Jewish mysticism; he tells me approvingly that...

Author: /time Magazine | Title: Mystical Mischief in New York | 7/16/2008 | See Source »

...that happens, voters alienated by our calcified party system may find in the Libertarians a party that's a lot like Glen Parshall--armed to the teeth but with a gentle logic and a contagious enthusiasm for freedom in all its forms. Libertarians are getting ready for the mainstream, and mainstream America may finally be ready for them...

Author: /time Magazine | Title: Libertarians: A (Not So) Lunatic Fringe | 7/10/2008 | See Source »

...4chan's memes can cross into the mainstream, maybe moot can too. This year he spoke at conferences at Yale and MIT. He's even ready to reveal his real name: it's Christopher Poole, he tells me. He wouldn't be above cashing out for the right price, which is $580 million, which is what Rupert Murdoch's News Corp. paid for MySpace in 2005. "I try to work Murdoch into any interview I give," he says. "Rupert Murdoch? moot@4chan.org...

Author: /time Magazine | Title: The Master Of Memes | 7/9/2008 | See Source »

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