Word: mainstreamers
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...quite, Simon. Nike has taken an early lead in reaching the all-important youth consumers who live and breathe the game in the digital world. In mid-February, with little mainstream fanfare, Nike partnered with Google to launch joga.com a global social-networking site for soccer fans that mimics MySpace.com the networking juggernaut that Rupert Murdoch recently purchased for $580 million. The most innovative aspect of Nike's broad Joga Bonito (Portuguese for Play Beautiful) World Cup marketing campaign, joga.com has about 800,000 members from Chile, Afghanistan, Malaysia, New Zealand--you name it. The company says it adds...
...Left-leaning Bloggers Ready for Their Close-up? Dispatch: Inside the Yearly Kos fest in Las Vegas, progressives get lessons in going mainstream...
...minutes to the east and you hit deprived public-housing projects. The area's focal point is Spitalfields market, founded in 1887 and still going strong, in part [an error occurred while processing this directive] due to the controversial development of the western side. Under an arching transparent canopy, mainstream shops and restaurants, which moved in over the winter, are now doing a brisk trade alongside the established stalls peddling eclectica...
...comedic value of Colbert's speech, though if he were aiming to write something that would make Saturday night's entertainment funny by comparison, he certainly succeeded. Daou also succeeded at throwing down a bloggy gauntlet, and numerous other commentators took it upon themselves not only to deride the mainstream media for "ignoring" Colbert (true, aside from coverage in the New York Times, the Washington Post, and all the major wire services) but to argue that the relatively lackluster response Colbert received from his live audience was somehow empirically incorrect: He was funny, dammit, and if you didn't laugh...
...blogospheric debate - whining, really - about the mainstream media's "silence" on Colbert rumbled into existence with a post by Peter Daou. Almost 18 whole hours after the performance, Daou determined that the shtick - or, as one commenter put it, "a work of staggering genius that could only be pulled off by a man with testicles the size of Alpha Centauri" - was being ignored by the mainstream media in order to "shield Bush from negative publicity." Daou even intuited why they didn?t laugh: because they were shamed "when Colbert put them in their place...