Word: mainstreamers
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...Going Mainstream Today, though, the big business is in working out how to serve the increasingly sophisticated Muslim consumer. "The question now for companies is: What products and services are you going to provide to help Muslims lead the lifestyle they want to lead?" asks the Halal Journal's Abdullah. It's a code worth cracking. A 2007 report from the global ad agency JWT describes the Muslim market thus: "It's young, it's big, and it's getting bigger." Parts of it are well-educated and wealthy. The buying power of American Muslims alone is estimated...
...snobbish. I just think art thrives best when it's created without regard to making any kind of compromise to get in front of a bigger audience. When a band gets to a certain level, they've made some compromises in order to make their music more mainstream, more palatable to a broader audience. But now, if you've got a taste for Polish jazz or Estonian hip-hop, you can find something on the Web. Imagine how difficult it would be to find those communities 10 years...
...comes to music. It's kind of like the last vestige of the old music industry. Clive Davis has a role in it - he puts out a lot of the records those artists make after their Idol experience. What you were talking about earlier regarding the next big mainstream phenomenon - right now, American Idol is the phenomenon. But it remains to be seen whether any of these artists will truly have a 10-year career...
...LPGA's input. "You know what? Our women should be proud that they're hip, hot and fun and can bust it 250 yards off a tee," she says. "They've got the entire package. Why not play it all up?" Fair point. But as women fight for mainstream appreciation of their athletic skills, is her company playing it up too much...
...This may inspire some introspection on the part of political operatives in both parties who attribute the Republicans' present frailty to its orthodoxy on social issues. The GOP may have fielded some hapless messengers, but their message, on abortion at least, may be closer to the mainstream than Democrats care to acknowledge...