Word: mainstreaming
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Dates: during 2000-2009
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...does he? The dialectic of underground versus mainstream is a source of underlying tension in the DJ and hip-hop worlds. Everyone talks about wanting to make it big, but the community takes great pride in its distinctiveness and authenticity...
...former DMC champions have found mainstream success, most notably A-Trak (a.k.a Alain Macklovitch), who won the 1997 World DJ Championship at age 15 and is currently DJing for Kanye West...
...turn downright nasty when discussing certain DJs who have found mainstream success by peddling what he considers a watered-down version of the craft. Sam is particularly venomous towards Girl Talk, pop-and-rap mash-up artist Gregg Gillis, who is currently tearing up a hipster joint near...
...Zornow may never enjoy mainstream pop success. But when you can excel at something that you love, who needs MTV anyways...
...Leary says that the traffic in the store varies drastically, Revolution was going slowly Saturday evening. A man in dreadlocks and a Che Guevara hat browsed the offerings, but exited before FM could speak to him, warning his fellow compatriots: “Watch out for the mainstream press!” The other two customers in the store took his warning to heart, refusing to reveal their names to FM. But the couple was friendlier when it came to talking about (surprise!) the “revolution.” “[It’s] great...