Word: mainstreaming
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Dates: during 2000-2009
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...Eternity) and a Jean Hersholt Humanitarian Award of all things, headlined A movies for three decades. These two were the model Elvis had to follow; and if he hadn't wanted to, his protective manager, "Colonel" Tom Parker, would have made him do it. In the 50s, being a mainstream movie star meant scrubbing up the image, turning Elvis from a satyr into a nice guy, the well-behaved boy parents wouldn't mind their daughter dating...
...FIERY, 14-minute live performance on The Ed Sullivan Show in 1961, banjo-playing singer-songwriter Tommy Makem, with his bandmates the Clancy Brothers, had catapulted Irish folk music into the mainstream. By infusing tunes like Four Green Fields and Gentle Annie with a raw, modern energy, the charismatic baritone became one of the biggest stars of the '60s folk revival. Among his fans: Bob Dylan, John Hammond and John F. Kennedy, who in 1963 asked the group to play at the White House. Makem was 74 and had cancer...
...walk up and down the street, stopping to buy clothing, KFC chicken, jewelry, medicine, and anything else this consumer paradise has to offer. In many ways, Wangfujing represents the sort of consumerist bounty that punk culture rejects. It Also offers a venue for Ma to live out his anti-mainstream philosophy...
...keeping themselves real, they've also marginalized themselves," says P.T. Black, a marketing consultant who follows trends in China. "People don't understand why you wouldn't want to be mainstream." Because consumerism is still quite new here, the true punk lifestyle, beyond the loud music and crazy hair, enjoys limited appeal. Even Ma will have to make his peace with the commercial world - a student of stage design, he plans to pursue a career outside his biking. "In this society," he says, "there's no way for me to live like this...
...finish the story," Greengrass interrupts. "I was in Los Angeles, and I got a phone call saying Would I like to do The Bourne Supremacy?" Enthusiastic about taking his first crack at a mainstream Hollywood project, he agreed to attend a meeting at the studio later that day. Not familiar with the city--"I was a small, little European director"--he accidentally took a taxi to the nearby Universal Studios Theme Park instead of the studio. Realizing his mistake, "I turned into Jason Bourne's overweight older brother, trying to get from the Universal Studios Theme Park to Universal Studios...