Word: mainstreaming
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Dates: during 2000-2009
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...being a bondage babe wasn't much of a distinction to the mass audience of the '50s, who didn't know Bettie Page existed. If she'd had even a little mainstream fame, Estes Kefauver, who chaired a Senate investigation into the movies she starred in, would surely have called her to the witness stand, to gain tabloid headlines from the exposure of Bettie's lurid luster. Instead, while her producer defended his films ("But there's no nudity!") and psychiatrists attacked them, she sat outside the hearing room for 16 hours, ignored...
...that he's just realizing he won't be able to accept all the projects he's offered. It wasn't always that way. Although The Sandman, Gaiman's 1989-96 series of comic books about a family of flawed immortals, has sold more than 7 million copies, the mainstream media tended to be sniffy. Not that it bothered Gaiman: "Comics are a medium that gets mistaken for a genre, where I could do horror or detective stories, spy fiction or anything I wanted and nobody noticed that I was not staying...
...nominate Carlo Petrini, who was the founder of the slow-food movement. That organized rebuke of fast-food culture began in Italy and has since grown into an international force for pleasant living, sustainable agriculture, heritage animal protection and even cultural survival. It is still largely under the mainstream's radar, but its trade shows in Torino, Italy, regularly attract 140,000 people...
...every policy put forward by the government. The opposition would rather place party interests above the Taiwan people's interests. President Chen's dismantling of the National Unification Council [a body created to explore eventual reunification with the mainland] should have been regarded as simply the public expression of mainstream Taiwanese opinion, not as a provocative, troublemaking gesture toward China. Justin Kao Taipei...
CLAIM TO FAME The proprietor of treehugger.com a for-profit online magazine and store, wants to make sustainability mainstream. He employs 25 staff members around the world to write news and reviews of modern yet green products and services. "No one has three hours to search for a pair of organic jeans," says Hill. "So we created a prolific blog that people enjoy reading while increasing their eco-smarts." With 20,000 visitors a day and a searchable archive of 5,500 posts, it's the largest green-lifestyle website out there. And there are TreeHuggerTV weekly videos and podcasts...