Word: mainstreaming
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Dates: during 2000-2009
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Join the club, Charles. Folks with no visible trace of their roots are fast multiplying. Teardowns, once the province of the exceptionally rich and developers rehabbing crumbling neighborhoods, have gone mainstream. Today well-kept homes are being knocked down by the thousands so that builders can get at the valuable ground beneath. "There's a certain sadness about what's happening to those great little cottages," Brit Fennell, a Coldwell Banker broker, says of Levan's old neighborhood, known as Brentwood Flats. "But the mansionization trend is consumer demand at work...
...home where her family of six lived, she was willing to try anything. Four years later, she has five bedrooms. "Now I have a palace," she says. "This has changed our life." Not everyone agrees with Prahalad's theory that the lower classes will benefit from being part of mainstream global trade. "To suggest this is a panacea for poverty reduction is really not justified," says Ashvin Dayal, East Asia director for the antipoverty group Oxfam UK. "Selling to the poor and serving the poor are not exactly the same thing." Oxfam is wary that aggressive corporate marketing might displace...
...laser intensity and the prom-king smile. Through two busted marriages (with actresses Mimi Rogers and Nicole Kidman) and questions about his commitment to Scientology (about which he's increasingly ardent--there was a Scientology tent on the War of the Worlds set), Cruise has frolicked in the clean mainstream. For ages. His claim to fame, Risky Business, was 22 years ago. He's been a star longer than Humphrey Bogart...
...prepare a holiday trip to Germany for chairman Lee Kun Hee and his family. According to Chang, dozens of Samsung employees spent two months sweating over details of the private visit, even going to fancy restaurants to try out food the chairman might eat. Instead of tipping off the mainstream media, Chang sent a first-person account to online newspaper OhmyNews earlier this year. It created a sensation...
...similar citizens' news service, OhmyNews won't be alone in international cyberspace. But Oh has already pulled off a trick that has proved elusive for many other online media outlets: turned a profit. OhmyNews says it made about $400,000 last year, more than two-thirds from advertising. Mainstream media will be watching closely-as will big conglomerates with anything to hide. -By Donald Macintyre/ Seoul. With reporting by Yooseung Kim/Seoul