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Word: mainstreaming (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...dryers, and black refrigerators. "The sophisticated black look is a departure Mikasa crystal for Sears," admits Robert Hillman, an industrial engineer with the company. "We had to take the store buyers by the hand around to high-tech stores in Chicago." General Electric is sluicing black into the mainstream too. "We've greatly increased black items in the last year," says Walter Bennett, until recently an appliance marketer for GE. "This year we've made black available down into our very bottom lines...

Author: /time Magazine | Title: Design: The Allure of Darth Vaderism | 4/18/2005 | See Source »

...present state of mystery writing does not foretoken a renaissance. By the customary criteria applied to genre fiction--the number of active practitioners whose works have graduated to mainstream best-seller lists or to critical appraisal as "serious" literature--the mystery can offer only Elmore Leonard, John D. MacDonald and perhaps Julian Symons. Dozens of purported successors to Christie have been proclaimed, largely on the basis of gender, but none has sustained anything like her productivity or cunning. Every publishing season brings a promising debut, but the vast majority of these writers never again produce a book with the freshness...

Author: /time Magazine | Title: Books: Blood, Blonds and Badinage | 4/18/2005 | See Source »

...will offer the remaining 10% a plural society. If they disavow the use of force and violence, if they forswear the use of guns and agree to disband the N.P.A., there is no reason why they shouldn't be allowed to join the political mainstream. If they resist, they will have declared themselves as public enemies, but they will be easier to subdue...

Author: /time Magazine | Title: A Call for Fairness | 4/18/2005 | See Source »

...curricular reform that, if successful, would likely be imitated elsewhere. As Kennedy notes, "Harvard is the most influential law school on legal education and how the outside world perceives law." It has also been a source of much of the thinking that is being fought over, including the mainstream faculty notion that law can contribute to incremental but progressive change in American society. "So many people on either side of the debate are the personification of the ideas being challenged," says David Douglas, a graduate last spring. "It's more than an intellectual debate for them. It's a critique...

Author: /time Magazine | Title: Law: Critical Legal Times at Harvard | 4/18/2005 | See Source »

...that most of the clothes men wear around the Western regions of the planet are derived from sport or warfare. If that is so--and G. Bruce Boyer, a "private and corporate image consultant," believes it is--then there are rules to be obeyed. Mainstream men's fashion is the business of defining those rules, marketing them and playing subtle little games with them. In the boardroom or the law office, such rules are not flouted, never mind broken. They are nudged gently. The fold of a handkerchief in the breast pocket of a suit jacket, the width...

Author: /time Magazine | Title: Living: A Scye Is Just a Scye | 4/18/2005 | See Source »

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