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Word: mainstreaming (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...which details all aspects of the often moody grape and profiles 72 of the best American Pinot Noir producers. He devoted the past five years to exploring a wine that he felt was "a growing niche phenomenon" with a "healthy cult status. I thought Pinot Noir would never be mainstream. It wasn't ever going to be synonymous with red wine." But then came the film. "I can't start a conversation or tasting now without the movie coming up," he notes...

Author: /time Magazine | Title: Sipping Sideways | 1/23/2005 | See Source »

...think tanks want to do, they insist, is make the teaching of evolution more honest by bringing up its drawbacks. Who could argue with that? But the mainstream scientific community contends that this seemingly innocuous agenda is actually a stealthy way of promoting religion. "Teaching evidence against evolution is a back-door way of teaching creationism," says Eugenie Scott, executive director of the National Center for Science Education...

Author: /time Magazine | Title: Stealth Attack On Evolution | 1/23/2005 | See Source »

...Hill Gang released “Rapper’s Delight” in 1979, hip-hop was music by ghetto people for ghetto people, and was about sustaining life, not replicating the misery of poverty.Like all oppositional subcultures, however, hip-hop was eventually faced with incorporation by the mainstream. Recognizing the potential profit, corporate America and hip-hop performers formed a relationship that would result in the near-total commodification of hip-hop. Some performers, like the Fresh Prince and DJ Jazzy Jeff, accepted this incorporation outright; others, like Public Enemy and the gangsta rap collective NWA (or Niggaz...

Author: By Brandon M. Terry, ON THE REAL | Title: What Reality? It’s All About Salary | 1/19/2005 | See Source »

...best brands in the field--from WestSoy soy milk and Celestial Seasonings teas to Terra and Garden of Eatin' chips, Health Valley cereals and soups and Earth's Best baby foods--Simon believes healthy food can attain the kind of healthy bottom line enjoyed by its more mainstream cousins...

Author: /time Magazine | Title: Biz Briefs: Food: Can Granola Grow Up? | 1/16/2005 | See Source »

...institutions--providing its Yves veggie burgers as part of the McVeggie at select McDonald's locations and working with Sesame Street on co-branded Earth's Best products. Earth's Best baby food is seen as a key to the company's success for its ability to draw in mainstream shoppers willing to pay a premium for organic food for their little ones...

Author: /time Magazine | Title: Biz Briefs: Food: Can Granola Grow Up? | 1/16/2005 | See Source »

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