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Word: mainstreaming (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...Springsteen is better qualified than the pseudo intellectuals who rule conservative radio and television. Thirty years of touring the U.S. has given Springsteen a far better understanding of the true American experience and value system. How is his message any less patriotic than the flag-draped jingoism of the mainstream media...

Author: /time Magazine | Title: Letters: Nov. 1, 2004 | 11/1/2004 | See Source »

...This is a business," says Arnett. "The Coke commercials are not filling the gap between our segments. We are filling in the gap between the Coke commercials." Back in the makeup trailer, Tambor (who has thankfully added a pair of shorts over his briefs) says the Emmy, by telling mainstream viewers it's "safe" to watch, will allow the sitcom to sell enough soda to survive. "We turned from the little engine that maybe could," he says, "into the little engine that could." Do yourself a favor and get on board...

Author: /time Magazine | Title: Television: The Great Wit Hope | 11/1/2004 | See Source »

...Metropolitan Opera for three decades; in New York City. In his 30 years at the Met, he was regarded as one of the greatest Verdi baritones of his generation, singing the title role in Rigoletto many times. Unlike many opera singers of his age, Merrill never avoided the mainstream: he appeared occasionally in Las Vegas and his recording of the national anthem was used for many years to open games at Yankee Stadium...

Author: /time Magazine | Title: Milestones | 10/31/2004 | See Source »

...blog entries consist of pithy comments introducing links to varied, yet monolithically partisan, news sources. They exist as media digests for the lazy but opinionated. The aforementioned Instapundit, for example, heavily favors linking to conservative media outlets. Unlike the amateur journalists and storytellers, linkers do not attempt to transcend mainstream media, only to navigate them. By not challenging the assertions and assumptions of the mainstream, these blogs do a disservice to their readers...

Author: By Alex Slack, | Title: The State of the Blogosphere | 10/29/2004 | See Source »

Blogs are never going to replace mainstream media, but they can augment it. Contrasting one of Chris Missick’s entries with the latest MSNBC report from Iraq is an informative experience. However, just like with mainstream media, reading just one blog is likely to leave you in a partisan haze. Even for blogs, the rule still holds: the more sources you read, the better; and the closer you get to the truth...

Author: By Alex Slack, | Title: The State of the Blogosphere | 10/29/2004 | See Source »

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