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Word: mainstreaming (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...numbers later this year. Universal Pictures has a Doom movie set to film in Prague this winter, with producer John Wells--of such respectable fare as ER and The West Wing--attached. (The Rock reportedly has his sights set on the starring role.) The hard core has become the mainstream. This isn't a subculture, it's a culture...

Author: /time Magazine | Title: Video Games: The Age of Doom | 8/9/2004 | See Source »

...Jacobson continues to say that something very suspicious was going on. She's written two follow-up articles, and bloggers and mainstream media outlets have picked up the story...

Author: /time Magazine | Title: An Air Marshal's View of Flight 327 | 8/4/2004 | See Source »

...actual unspoiled Chinese forest.) As Zhang Ziyi matures, some might say her director is regressing. Perhaps the red lantern won't be raised again, and maybe China's aspiring serious moviemakers will need to find a new hero. To those who complain that the outlaw master has joined the mainstream: just lighten up. Zhang Yimou can, as Daggers proves, and the result is plenty of fun to watch...

Author: /time Magazine | Title: No More Heroes | 8/2/2004 | See Source »

...have to credit M. Night Shyamalan for bringing horror back to the Hollywood mainstream," says Walter F. Parkes, the DreamWorks exec who produced the U.S. Ring movies and has optioned the Korean doomed-family epic The Tale of Two Sisters. "The Sixth Sense was beautifully shot, well written, with a mature approach to the genre." It also grossed $294 million at the North American box office. That number will scare up a lot of converts...

Author: /time Magazine | Title: Scary And Smart | 8/2/2004 | See Source »

...from the Armenian daily Novoye Vremya. Some 35% of the electorate supported nationalist parties in the last parliamentary elections, according to the Moscow Bureau on Human Rights. As leader of the neo-Nazi Freedom Party, based in St. Petersburg, Yuri Belyayev would love to be part of the political mainstream. A burly former police officer who positively beams with forced joviality, he supports President Vladimir Putin and believes the President shares some of his goals. "He is for rubbing out the [ethnic minorities] and for a strong Russia," Belyayev says, "and so are we." Back in the fall...

Author: /time Magazine | Title: From Russia With Hate | 8/1/2004 | See Source »

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