Word: mainstreaming
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Dates: during 2000-2009
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...photoactive chemicals needed for the technology, as compared with the thicker films used in crystalline-silicon solar modules. Though thin-film photovoltaics are cheaper than the crystalline ones on most rooftop solar panels, the technology has proved maddeningly difficult to mass-produce, which had kept it from going mainstream. But today thin film is the hottest part of the fastest-growing new energy source in the world. BCC Research, which charts technology markets, expects the global solar market to grow from $13 billion to $32 billion by 2012, with thin film expanding 45% a year. Masdar, the clean-energy...
With gas prices skyrocketing and carbon-footprint consciousness going mainstream, more and more cities are betting that Americans are finally ready to make biking part of their daily commute. Denver and Minneapolis will also kick off bike-sharing programs this summer, and Chicago, San Francisco, Portland, Ore., Seattle, and Arlington, Va., are in talks to launch their versions within the next year...
...about a particularly toxic bit of hearsay that was zooming around the Internet about his wife Michelle. Obama lost his cool. "We have seen this before. There is dirt and lies that are circulated in e-mails, and they pump them out long enough until finally you, a mainstream reporter, asks me about it," Obama said, bristling. "That gives legs to the story. If somebody has evidence that myself or Michelle or anybody has said something inappropriate, let them...
...developing world," says Hurst. "But we haven't transferred the skills or expertise needed to provide decent jobs." Many companies don't care (as long as the audits look good), but more progressive firms are working to develop creative new ways to improve factory conditions, moving far beyond mainstream tactics like auditing and standard codes of conduct...
...even in Europe the surge of populist xenophobia since the 1990s has propelled previously fringe groups such as the British National Party, Jean-Marie Le Pen's National Front in France, neo-Nazis in Germany and the assassinated Pim Fortuyn's eponymous party in the Netherlands into the political mainstream. Last October, the Swiss People's Party won the largest single share of the vote - 29% - in a general election using a campaign poster depicting three white sheep kicking a black sheep off the Swiss flag. Surveys show that even the U.S., a nation built on immigration, is now more...