Word: mainstreaming
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...even if the Civic Platform wins, it may not produce as drastic a change as some hope. The roots of the crisis go back to the founding of the government. In 2006, unable to secure the votes to rule alone or to hammer out a coalition with other mainstream parties, Jaroslaw invited two fringe political groupings - the nationalist Self-Defense Party, or Samoobrona, and the ultra-Catholic League of Polish Families - to join the government in exchange for Cabinet posts. Samoobrona leader Andrzej Lepper, a pig farmer who has been convicted of slander and assault, became Deputy Prime Minister...
Enter the world of marketing. The power of name recognition helps explain the multibillion-dollar business of plastering brand names on everything from ballpoint pens to NASCAR racers as well as the thriving cottage industry of reviving brands that have fallen out of mainstream use, like Ovaltine chocolate malt and Westinghouse televisions. "We tend to believe, If I've heard of [a product] before, it's probably because it's popular, and popular things are good," says Dan Goldstein, an assistant professor of marketing at London Business School...
...time's right, we'll start advertisements" targeting Latin voters, he told TIME Wednesday morning over a breakfast of scrambled eggs and sausage. At the same time, he says that Hispanic outreach in Iowa is "important but it's not a crucial element... I'm running a very mainstream campaign, I'm trying to appeal to all Iowans, but the Hispanic community here, if we increase participation, like double it, it could mean the difference between a second- or third-place finish...
...Eternity) and a Jean Hersholt Humanitarian Award of all things, headlined A movies for three decades. These two were the model Elvis had to follow; and if he hadn't wanted to, his protective manager, "Colonel" Tom Parker, would have made him do it. In the 50s, being a mainstream movie star meant scrubbing up the image, turning Elvis from a satyr into a nice guy, the well-behaved boy parents wouldn't mind their daughter dating...
...FIERY, 14-minute live performance on The Ed Sullivan Show in 1961, banjo-playing singer-songwriter Tommy Makem, with his bandmates the Clancy Brothers, had catapulted Irish folk music into the mainstream. By infusing tunes like Four Green Fields and Gentle Annie with a raw, modern energy, the charismatic baritone became one of the biggest stars of the '60s folk revival. Among his fans: Bob Dylan, John Hammond and John F. Kennedy, who in 1963 asked the group to play at the White House. Makem was 74 and had cancer...