Word: mainstreaming
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...Miracle: My Life and Ministry, Roberts revealed that he had undertaken his unorthodox $8 million "Call Me Home" fund drive because God had told him to keep the center afloat or be prepared to perish. There is some irony in the fact that this last-ditch bid for mainstream credibility provided the very ammunition used by his critics to relegate him permanently to the Christian fringe. Despite the cash infusion, City of Faith closed...
Despite the plethora of miracles, Roberts was no match for the charismatic, mainstream electricity generated by his contemporary Billy Graham. There was always the reek of snake oil to Roberts' piety, hence his long attempt at seeking respectability: joining the United Methodist Church in the late 1960s and giving up the rootlessness of his evangelism. The Methodists, however, would later condemn his methods. For a while, his hospital and academic empire helped make him a pillar of Tulsa society. But the kind of faith he espoused was made of constant appeals to his audience to prove...
...screened in select IMAX locations) were considerably more impressed, but the initial hype and interest that had surrounded the project were giving way to a backlash. This was a place Cameron had been before, on Titanic - only instead of bloggers and online commenters, back then it was the mainstream media who snickered at his ambition...
...They also have very little news value. Generally, an Examiner.com news story is a compendium of tidbits culled from other websites, neither advancing the story nor bringing any insight (a description, it should be noted, that can be just as fairly applied to many offerings of more mainstream media). Most Examiners are not journalists, and their prose is not edited. CEO Rick Blair, who helped launch AOL's Digital Cities, an earlier attempt at a local-news network, calls them "pro-am" - more professional than bloggers, but more amateur than most reporters. You might also call them traffic hounds: because...
...meantime, these pro-am armies are giving the big media companies plenty to worry about. The mainstream media's news-harvesting machines are no match for a swarm of local locusts buzzing over the same crop. And Big Media is starting to take notice. CNN, which already uses a lot of crowdsourced material with its ireport arm, just invested in another local outfit, outside.in. Perhaps the news giant figures that if everybody's going to be a reporter, they might as well work...