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That's especially true of youth--one reason MTV launched MTVU Uber, an online-only channel for college students. It also goes for upscale viewers like The Office's, who downloaded the show in droves from iTunes. Still, says Forrester analyst Josh Bernoff, the more mainstream online video becomes, the more viewers of all ages and income levels use it. "It doesn't matter whether you're selling Preparation H or sports cars," he says. "Your audience is online looking at videos, so you want to be there...

Author: /time Magazine | Title: Get The Office At Your Office | 6/26/2006 | See Source »

...objective of Maliki's "national unity" policy, strongly backed by U.S. ambassador Zalmay Khalilzad, involves trying to draw the Sunnis, including some mainstream insurgent groups, into the political process. (Though the Al-Qaeda in Iraq element grabs much of the media attention, it accounts for no more than about 10% of the insurgency.) U.S. interests both in stabilizing Iraq and in limiting Iranian influence there depend on drawing the majority of the Sunni community into a new national consensus. But unless the bulk of the insurgents who are mounting most of the daily attacks on Coalition forces are offered...

Author: /time Magazine | Title: Inside Iraq's 'Amnesty' Plan | 6/26/2006 | See Source »

...still be the predominant approach, but Floortime's child-directed, playfully interactive techniques are also changing children's lives. My son attended a preschool using Floortime, and it made all the difference in the world. He blossomed there and is now a bright, sweet child in a mainstream elementary school and has an active social life. I hope Wallis' story helps parents who are still in the painful early stages of this journey. Tamar Bihari Montclair, New Jersey...

Author: /time Magazine | Title: Letters | 6/19/2006 | See Source »

...Dixon, 41, says, "but this problem is almost gone." Nolan attributes Dixon's symptoms to an Eastern concept known as a "cold-wind" condition and says the acupuncture treatment rebalances energies in his patient's body. That explanation may raise haughty eyebrows in the clinics and consulting rooms of mainstream medicine, but increasing numbers of Europeans are embracing alternative treatments such as acupuncture, chiropractic manipulation, homeopathy and osteopathy. Some of these - like acupuncture - were developed in[an error occurred while processing this directive] China thousands of years ago. Others - such as homeopathy, in which small doses of natural substances that...

Author: /time Magazine | Title: Not so Complementary | 6/18/2006 | See Source »

BILL BENNETT Host of the radio show Bill Bennett's Morning in America The reporting from the mainstream media has been shameful and biased. There's a disposition to believe any bad news, whatever the source, and an indisposition to believe the good news, no matter how reliable. The media reward themselves for leaking classified information--which may be a violation of the law--give Pulitzers for that. We're in a war, and I don't think a lot of the media think we're in a war. They think that it's some kind of skirmish, largely contrived...

Author: /time Magazine | Title: TIME Forum: The Right to Know vs. National Security | 6/18/2006 | See Source »

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