Word: mainstreaming
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...being a bondage babe wasn't much of a distinction to the mass audience of the '50s, who didn't know Bettie Page existed. If she'd had even a little mainstream fame, Estes Kefauver, who chaired a Senate investigation into the movies she starred in, would surely have called her to the witness stand, to gain tabloid headlines from the exposure of Bettie's lurid luster. Instead, while her producer defended his films ("But there's no nudity!") and psychiatrists attacked them, she sat outside the hearing room for 16 hours, ignored...
Scott Griffith 48, Boston CLAIM TO FAME As CEO and president of Zipcar, the country's largest car sharing service, Griffith has made self-service, on-demand rental cars a mainstream amenity in 10 states and 29 cities, changing the way urban dwellers view owning a car and how much they drive. "We're trying to make getting a car as easy as getting cash from an ATM," he says. Each of Griffith's cars takes 20 privately owned vehicles off the road, reducing urban congestion, emissions and parking demand. Zipcar's 50,000 members (almost 40% of whom have...
...that the Maoists can accept. "I am not vouching for the Maoists," says Arjun Narsingh K.C, a prominent member of the Nepali Congress, a major political party. "I cannot promise that they are sincere about giving up their arms. But we have to try and bring them into the mainstream...
...despite the petulant tone that the Maoists are striking, some Nepalis really do believe that the rebels will give up arms and eventually enter the political mainstream by contesting elections once the country has a new constitution. Back at his store in Bhaktapur, Dinesh Hada and his friends certainly share that view. "Look here - the way you talk about Maoists, it's as if they were monsters," one of Hada's customers snaps. "Now, one of the four of us," he gestures around him, "is a Maoist. Can you guess which one?" Two of the men drinking tea begin chuckling...
...nominate Carlo Petrini, who was the founder of the slow-food movement. That organized rebuke of fast-food culture began in Italy and has since grown into an international force for pleasant living, sustainable agriculture, heritage animal protection and even cultural survival. It is still largely under the mainstream's radar, but its trade shows in Torino, Italy, regularly attract 140,000 people...