Word: mainstreaming
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...comedian is the first of the Internet auteurs to cross into the mainstream. Lazy Sunday is similar to the hip-hop--drenched absurdist stuff he and his two friends since junior high school--Jorma Taccone and Akiva Schaffer--had been posting for years on thelonelyisland.com They are the kind of guys who spend very little time debating whether an idea for a sketch--or anything--is worth pursuing. "That's been our attitude from the start, inspired by Akiva," says Samberg. "He's a can-do kind of dude. He says what separates people is that some people talk about...
...films have continued to bounce quickly around the Web, particularly a violent gangster rap video starring Natalie Portman. He, like South Park, has given mainstream exposure to a young, punky, reference-packed, comic book--influenced humor that has been better represented on the Web than on TV. And as with most punky projects, Samberg thinks he's getting away with it more than he is. SNL used to have contributors, such as Albert Brooks, who would submit finished videos. "They take the risk," says Michaels of the Lonely Island submissions. "For us, if it doesn't play well, it just...
...purity to viral videos that can't be replicated in other media, if you can use purity to refer to a medium that is at least 5% fart jokes. Nothing can force a clip to go viral. It requires an authentic response from a mass audience, and the mainstream is learning to respect that. Soon after their unsanctioned VW spot hit the Net, viral admen Ford and Brooks were hired for a series of spoof political spots for Britain's Channel 4, and they've gone on to work for McDonald's and the Sci Fi Channel Europe, among others...
...acceptance of classical as the backbone of the station’s success—partly for financial reasons, to be sure— in addition to highly specialized niche programming, means that there is fundamentally no future for WHRB to become a station that primarily caters to mainstream college students...
...even in the unlikely scenario that the station were to start broadcasting music that catered to mainstream student interest—whatever that is at Harvard—how many students would listen anyway...