Word: maister
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Dates: during 1980-1989
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...Cheap!" Maister emphatically scribbles. "Is this a classy greasy spoon or a run-of-the-mill greasy spoon...
...goes on, Maister writes key points on the blackboard. Waffle House is open 24 hours a day, for example. "Why would people say, 'Whoopee, let's go to Waffle House'?" he asks. "Downhome atmosphere," she answers. "Casual," he writes. And then "Table and counter service. Cook to order. No advertising. Rule books. G.A.F. (Good American Food). Target mkt: travelers, truckers." "Okay, let's step back a minute," Maister says. "How would you characterize the operation...
...This is a case on how to run a greasy spoon?" Maister asks, writing...
...been in worse." The Southerner also reports that a Waffle House is small. Maister suggests that this may be significant. "What does smallness mean here?" Another student reports that a Waffle House has plate-glass walls, so a driver can look in. "You're driving along at six in the morning, and you see the place is open...
...what you're saying," Maister emphasizes, "is that the size is a conscious choice and is one of the big things that give us our competitive edge, our low labor cost...