Word: major-market
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...same way again and again and again for CBS," says Alan Bell, president of Freedom Broadcasting, which owns three CBS affiliates. "It's not the same CBS it was the last time they were on the bottom. It's much more demoralized and disorganized. It has lost many major-market stations. And any kind of merger is a real culture shock...
...apparent good tidings, however, mask a host of troubles as the fall season gets under way. Fox has thrown a fresh scare into the other networks, stealing several major-market affiliates as well as CBS's Sunday-afternoon pro-football franchise. The number of alternatives, on both cable and broadcast stations, keeps growing, and the remote control has made them easier than ever to find. Indeed, the networks' recent ratings turnabout was due largely to special events like the Winter Olympics, and there's no guarantee the audience erosion won't resume this fall...
...either a viewers' revolt or Nielsen has screwed up his figures," says one network executive. "I've been in this business since 1948," adds a New York rep for a number of major-market stations, "and I can't remember a crummier season than this...
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