Word: majored
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Dates: during 1960-1969
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Says the report: "The extreme opprobrium that our society has attached to homosexual behavior has done more social harm than good, and goes beyond what is necessary for the maintenance of public order and human decency. Homosexuality presents a major problem for our society largely because of the amount of injustice and suffering entailed in it, not only for the homosexual but also for those concerned about...
...ascertain which current techniques of counseling and prevention are most effective, to develop new ones and delve into the still uncertain patterns and multiple causes of homosexuality, the task force recommends establishment of a major U.S. center for the study of sexuality-from sex patterns in animals to all kinds of normal and abnormal human sexual behavior. Too often in the past, it says, competent researchers have been discouraged from entering the field by the taboos that surround it-and by the difficulties of obtaining research funds. Other key points: teachers and youth-group counselors should be better informed about...
General Mills, General Foods and other major food processors that have extensive low-calorie lines will most likely change to some other sweetener. "The public will continue to look for other diet products rather than return to sugar products," says Marvin Eisenstadt, an official of Cumberland Packing Corp., producers of Sweet 'N Low, a sugar substitute made of saccharin and a cyclamate. It is unlikely, however, that dieters will switch to saccharin, since it often leaves a bitter taste. Obviously a big pot of sugar awaits the inventor who can formulate a new product that is safe, sweet...
...television viewing, tongs that carry melons without bruising them, and a keyless electronic lock that opens when hidden pressure points are pushed. There is even an ingenious array of glass tubes that waters indoor plants while a householder is away: Such an exhibit would have stirred little interest among major companies a few years ago, but this display attracted representatives of some of the nation's largest firms; they could not afford to stay away...
Brand Collision. Finding names for all the products is becoming a major preoccupation. More than 370,000 trademarks are registered with the U.S. Patent Office, and the number is growing by 20,000 a year. Having all but exhausted the dictionary, marketers are increasingly turning to the computer to produce suitably short, evocative non-words. A typical computer printout (see above) reads: EMBO, EMBU, EMCA, EMCE...