Word: mak
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...directed by Michael Mak at the Harvard Film Archive February...
...After 14 years of negotiating a maze of Soviet bureaucrats, the first McDonald's in the Soviet Union is scheduled to open this week. Situated on Pushkin Square, just a few blocks from the Kremlin, the restaurant will introduce a new concept: fast food. To handle the anticipated Big Mak attack, the McDonald's has a seating capacity of 700, the largest in the 11,300- restaurant chain, and can serve as many as 15,000 customers...
...videotapes, the trainees have learned everything from how to wash windows and mop floors to the proper way to assemble a Big Mac. Customers have some learning to do too. Because Soviets are unaccustomed to eating finger food, many of those invited to a preview disassembled the Big Mak and ate it layer by layer. Despite the cultural hurdles, Cohon is enthusiastic about the huge potential market and optimistic about the adaptability of the people. Says he: "Soviet kids win a lot of medals in the Olympics. We can train them to work in McDonald...
With the Big Mak, kartofel-fries and a koktel priced at about 5.5 rubles, or twice the cost of a meal in a state-run cafeteria, McDonald's must pitch its fare to higher-income patrons. Even so, one thing about the new McDonald's may be familiar to the Soviets: long lines...
Rising global interest rates spook Wall Street and threaten the U.S. economy. -- Video fans rush to build home theaters. -- Moscow faces a Big Mak attack...