Word: make
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Dates: during 1950-1959
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...below the 14.8? of Campbell Soup, the No. 2 company. Overall, General Foods profits have risen from $28 million in 1954, when Mortimer took over, to an estimated $60 million this year. But Mortimer is still not satisfied with some of his products, notably the Gourmet line, intends to make some changes. Says he: "At one of these business things I go to, the dowager wife of some fancy businessman sitting next to me said, 'Oh, Mr. Mortimer, your gourmet foods are wonderful. We stock the yacht with them.' And I thought to myself, 'Yeah, that...
...dramatic moments in Shakespeare's plays. He often signed his paintings with a butterfly armed with a scorpionlike tail. He inspired much of Trilby's demonic master villain, Svengali. His mistress-of-the-hour strutted nudely past his devout Episcopalian mother, neither one guessing that posterity would make James Abbott McNeill Whistler's mother the most renowned artist's model of all time...
Selling Immortality. Next came "shock tactics," a series of suave radio commercials about what Eaton later called "the one purchase everybody has to make." Next, the builder boosted sales by offering waterproof, fireproof, wormproof and even quakeproof vaults. Every morning he called his salesmen together and started the day with a prayer and a pep talk. They must always remember, he told them, that they were selling immortality...
...Longest Day, by Cornelius Ryan. Crisp writing and detailed reporting of World War II's D-day make this one of the most tautly exciting of the "day" books...
...cast plays with warmth and exuberance. They convincingly create the atmosphere of friendliness, love, and sorrow that is the film's best quality. It is interesting to note, too, that they are a most ordinary looking lot, as the most complex individuals. But here, the actors make an effort to keep their characterizations on the proletarian level called for in the script. One believes that Valentina Telegina (who looks, incidentally, like a peasant mother symbol) is an uncomplicated woman devoted to her family and not bothered by the "greater things" taking place around...