Word: make
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Dates: during 1950-1959
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After the decision was made in 1955, Ford ran more studies to make sure the new car had precisely the right "personality." Research showed that Mercury buyers were generally young and hot-rod-inclined, while Pontiac, Dodge and Buick appealed to middle-aged people. Edsel was to strike a happy medium. As one researcher said, it would be "the smart car for the younger executive or professional family on its way up." To get this image across, Ford even went to the trouble of putting out a 60-page memo on the procedural steps in the selection of an advertising...
Born in David City, Neb., Hallmark's Hall started work at the age of nine selling lemon-extract perfume to help support his mother, worked on through high school selling postcards and helping in a bookstore. By 1912, he was in Kansas City, determined to make a go of greeting cards. The venture almost died as soon as it started; Hall was $17,000 in debt when a flash fire wiped out his printing plant. Luckily, he was able to sweet-talk a local bank into an unsecured $25,000 loan, and he has not taken a step back...
...Aussies have about foreign capital is the lack of opportunity for local participation in the new companies. Only about 40 of the U.S. manufacturing subsidiaries are publicly owned, and of these only eleven have some degree of Australian ownership. But the Aussie who invests in a domestic company can make handsome profits on his own. In a land that is turning out its own diesel engines, railroad cars, jet aircraft and transistor radios, stocks are an investor's dream. Ansett Transport Industries, Clyde Industries (engineering), Broken Hill Proprietary Co. Ltd. (steel) are all up 50% in a year, while...
...them in color, through this volume. From Thales (circa 624-546 B.C.), about whom little is known, to Whitehead and Wittgenstein, both of whom the author knew well, Russell tells something of the life as well as the ideas of the hundred-odd philosophers who have helped to make the mind of the West. Says he: "The current trend towards more and fiercer specialisms is making men forget their intellectual debts to their forbears...
...negotiating parties know that a compromise will finally be reached, there is a premium on adopting an extreme position," he maintained. "We can not make proposals we believe in, and yet constantly come out with new proposals." If the result is increased rigidity in policy-making, he continued, there is an equal increase in responsibility...