Word: make
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Dates: during 1950-1959
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...list of company products was a footnote on Edsel: "Introduced in September 1957 and discontinued in November 1959." Once that got out, Ford had to speak out, though it had planned to hold off until all Edsels in dealers' inventories were sold. It really did not make much difference. As of last week, only about 2,800 of the "all-new" 1960 Edsels had been made. To mollify those few customers whose cars are now orphans with low trade-in value, Ford offered a $300 certificate to be applied against the purchase of any other Ford product...
...massive exposed beams rising in tiers, ceramic Zen symbols emblazoned on its walls, and a rock garden in the tradition of the Ryoanji Temple, it strikes an unmistakably Japanese note in the modern idiom of reinforced concrete. As well as recalling the past, Tange believes his building must also "make an image of our new social structure." For Tange this means the new democracy in which citizens are now invited to become part of the government. To welcome them, he has left the garden open for concerts, set benches under the raised stilts, put promenades and a tearoom...
...shell. This is the essence of architecture." This left Harvard wondering whether it was getting a structure as beautiful as a conch or as homely as a clam. But as it would be his only showpiece in the U.S., Corbu could be counted on to make it impressive...
Surrounding himself with all the secrecy of a high diplomatic emissary, Corbu flew in from Paris in person to make a four-day inspection of the site (adjacent to the Fogg Art Museum), was given convincing proof that his absence had long been noted. Architecture students staged an impromptu reception, complete with 16-ft. effigies of Corbu's stylized Modulor figure, cheered him to the rafters. Exclaimed the delighted Corbu: "What spirit! Une atmosphere morale...
Detroit had expected it for months; last week Ford Motor Co. finally had to make it official. The company dropped its medium-priced Edsel, introduced only two years ago. Said Ford, in a pained announcement: "Retail sales have been particularly disappointing, and continued production of the Edsel is not justified, especially in view of the shortage of steel...