Word: make
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Dates: during 1950-1959
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...heavily subsidized; they operate at a loss already and fear that lower rates would only push them farther into the red. Said one delegate from a small national airline: "If economy fares were approved and tourist fares retained, my company would have to operate at 114% of capacity to make money...
...airlines argue with the basic premise that fares must be reduced to make the big jets pay off. As the British Comets and U.S. Boeing 707s complete their first full year of operation, the planes are proving far more efficient than most airlines expected. The lines first thought that one big, swift jet would do the work of two conventional planes; the ratio is closer to one-to-three. So far, with only a relatively few jets in operation, the new planes are justifying their $5,500,000 price tag and then some. Pan American reports more than 90% load...
Scouts in the Whiskey. By mid-1958, The Whiskey Distillers of Ireland, who wanted to make a bigger dent in the U.S. market, were in the fold. Weiner & Gossage started an Irish campaign that featured ads ending in midsentence, sniffed at the Brazilian coffee bean (because Irish coffee obscured the burnished flavor of Irish whiskey), extolled St. Patrick's Day in Mexico City. In the interest of scientific experiment ("Irish whiskey research in nature's laboratory"), Gossage dreamed up the Irish Geophysical Year, to be held in McMurdo Sound...
...this European film actor manages-not wholly through ability but through his matinee-idol appearance-to be the most effective part of a generally empty show. He plays the overindulged, sexually precocious, humanly immature son of a pre-World War I grande cocotte, who has brought him up to make a rich marriage...
...Ruark hangs his hat on the beast's horn and the hunter slaps a Ritz Hotel sticker on its behind.) Ruark will spend the next few months "doing all of Africa" for the Scripps-Howard newspapers, because "I have a hunch that 99 million natives are going to make noise in the Union around Christmas, and I want to be there." In his hushpuppy accent (a defense mechanism, he claims), Bob Ruark adds: "You show me a guy writes a column or book and ain't a ham and I'll show you a bad writer...