Word: make
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Dates: during 1980-1989
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Master of the commanding tag line, Lois has distilled his message into four simple words: "Make Time for TIME." "The tag line addresses a real problem," says Lois. "People understand the value of TIME. But they live in a rat-race world where the challenge is finding time to read. So we're inviting people to carve out some quality time and get into this magazine." By January "Make Time for TIME" will have found its way to magazines, television, radio, newspapers, billboards and, given Lois' penchant for invention, perhaps some as-yet-undreamed-of place as well...
Enthusiastic as he is about the new campaign -- and he owns a good share of the market on enthusiasm -- Lois offers one complaint: the production schedule interrupts his Saturday-morning basketball game. His new associates at TIME show no mercy. "George," they insist, "You have to make time for TIME...
...Court-Martial, which it resembles. The production is adroit, and its subject -- the degree to which the military is properly subordinate to civilian values -- has never ceased to be topical. But it suffers from bad timing. Plays that are in essence debates need each side to be able to make a reasonable case. In this conflict between career military "defenders" and soon-to-be-civilian attorneys over the rights of the accused, the imbalance is not in the play but in the minds of audiences. The flood tide of change in the Communist world makes the military appear less vital...
...studio-bound gangster film of the time, in which sets, costumes, lighting all impart a dreamily enhancing air to reality. Implicit in this notion is an even better one: bring blacks in from the fringe of the movie's frame, where they were segregated in the old Hollywood, and make them the story's movers and shakers. To that end, Murphy recruited performers he obviously, and justifiably, admires -- Richard Pryor, Redd Foxx, Della Reese -- and cast them as the management of a club too prosperous for its own good. A powerful white mob is trying to move in on them...
...First, the countries of Latin America must make concerted efforts among / themselves, then coordinate with other developing countries so as to enhance our bargaining power. There is a need for a new North-South summit that would deal with some issues involving the security of the whole world. I think we have to recognize that today's problems are global and that interdependence is both a problem and a solution. That's a central theme, and it's why a North- South conference is indispensable...