Word: maker
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Dates: during 1960-1969
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...investment in worldwide distribution. The success raised Actor Eastwood's fees; he got $15,000 for Fistful, now commands $500,000 a picture. It also encouraged Leone. Pouring on the tomato sauce, he followed last year with A Few Dollars More, which has become the second biggest money maker in Italian film history (No. 1: Dino De Laurentiis' War and Peace...
Before World War II, Bayerische Motoren Werke was famous as a maker of motorcycles and racing cars. During the war, the Munich plant produced airplane engines for the Junker bombers and for Hitler's jet fighter, the Messerschmitt ME 262. In 1947, after the U.S. Army stopped using BMW's shops to repair its tanks, the company started making motorcycles again, and began looking around for a car design as well. Misjudging the market, BMW decided on an eight-cylinder luxury job which cost so much to build that it lost money from the start. Simultaneously, the company...
Danone was the first yogurt maker to introduce flavors, now has 25 varieties ranging from coffee to cassis. The flavored varieties are a favorite with children and with busy housewives hurrying through lunch. Even recalcitrant husbands are catching on. "They used to think that eating yogurt was somehow humiliating," says a Danone executive. "Now they are eating more and more. By having plain yogurt and not the flavored kind, they maintain their dignity...
...Maker laid great cities in his soul...
...Close In. TRW as it now exists was put together in 1958, but its parent company, Thompson Products, a leading auto-parts maker, dates back to 1901. In 1953, a pair of brilliant, Caltech-educated scientists, Simon Ramo and Dean Wooldridge, left Hughes Aircraft Co. and, with the Thompson firm's financial backing, founded their own company. Winning a contract for the systems engineering and technical direction of the Air Force's intercontinental ballistics missile program, Ramo-Wooldridge (TIME cover, April 29, 1957) quickly became one of the U.S.'s most respected "think factories." Its eventual merger...